On 4/20, retailers treat the day like cannabis’ Black Friday, stacking deep promotions, limited drops, and bundle deals. The data backs the hype: Headset tracked $83.6 million in sales across the U.S. and Canada on 4/20/2024 and more than 6 million units sold—making it the industry’s annual sales king. Beverages were the breakout mover that year, surging in unit growth while concentrates and flower anchored revenue. Flowhub similarly called 4/20/2024 the busiest sales day in history, with stores processing ~182% more sales than a typical Saturday. Expect doorbuster ounces, BOGO pre-rolls, “mix-and-match” edible bundles, and limited collab strains timed to hit shelves only that weekend.

Shoppers will also notice how discount strategies drive the frenzy. Analyses show heavy holiday markdowns are common, but the smartest shops pair them with basket-building bundles to keep carts growing rather than racing to the bottom on price. In 2024, average 4/20 discounting stepped up meaningfully—one reason traffic and units spiked. The net effect: lots of special-edition drops (holiday-themed edibles, flavored pre-roll multipacks) plus tiered “spend more/save more” ladders that appear only around 4/20.

July 10—“OIL Day,” because 710 flipped upside down spells oil—is the concentrates crowd’s moment, and retailers lean in with dab-centric exclusives. Expect limited-batch live rosin, value-priced gram packs, “buy cartridges, get a battery” promos, and bundle pricing on rigs and accessories. Headset has repeatedly documented a clear 7/10 lift in U.S. markets, with concentrates leading the charge and vape pens also getting a bump; earlier reports showed concentrates spiking hard versus typical periods on the holiday. Leafly’s guides add cultural context for why 7/10 is all about extracts.

Then there’s Green Wednesday—the day before Thanksgiving—which has rapidly become the second-biggest cannabis shopping day of the year. Dutchie reported 2024 Green Wednesday revenues up 91% versus a typical Wednesday and cart sizes up ~9%, trailing only 4/20 for the year. Jane Technologies likewise tracked 2023 sales up ~90.5% over the prior three Wednesdays and ~11% year-over-year. What shows up on shelves? “Stock-up” specials: ounce and half-ounce deals, family-friendly (non-smokable) gift bundles, and travel-friendly vapes and gummies. Many stores release exclusive pre-holiday drops and “buy ahead for the weekend” discount codes that are unique to the week of Thanksgiving.

Quick shopping tips for all three holidays: sign up for dispensary texts and loyalty the week prior (early access often lands there); watch for category-specific flashes (beverages on 4/20; rosins and cartridges on 7/10; bulk flower and edibles on Green Wednesday); and compare bundle math—BOGOs and tiered ladders can quietly beat headline percentage discounts on single items. Most important, arrive with a list so limited drops don’t sell out while deciding.

Bottom line: these three cannabis holidays bring the year’s most creative product drops and most aggressive, short-window specials. With a little planning, shoppers can snag true holiday-only releases and real savings—backed by the industry data that proves these days deliver.